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NomNomNow, Inc is a subscription cat (and dog) food delivery service that is all the rage right now. They not only deliver fully customized meals to your door, but also guarantees to provide human grade, restaurant quality ingredients in every meal.
NomNomNow was created by four co-founders; Alexandria Jarrell, Wenzhe Gao, and brothers Nate and Zach Phillips.
In 2015, these four animal lovers began producing and shipping out fresh and healthy meals. As of May 2018, the company started offering cat food.
Where is NomNomNow Located?
The company prepares their recipes in a California, FDA compliant, kitchen with the help of board-certified veterinary nutritionist Dr. Justin Shmalberg, who guides recipe creation and production.
How it Works
To get started with NomNomNow, you will create a profile for your pet, which asks you to share their current weight, target weight, and preferred protein.
This part is necessary to get a price quote, because portion sizes for each animal will depend on its weight.
Once you are all signed up, you will get a shipment with 14 meal packs of the selected meal choice but you can always go back and change your preferences if you want to try something else.
You will be updated on every stage of your delivery via email as well as provided tracking information. The first box also includes fun treats, like a bag of chicken jerky.
Once you’ve selected your cats meal plan, you will receive monthly shipments of 56 individual packets of food, which will arrive boxed fresh with ice packs to keep it cool. The packets should be stored in the freezer and removed in small batches to thaw in the fridge.
What’s in the Box?
The first shipment arrived safe in a heavy-duty brown shipping box with the company’s logo on the side.
A message on the box recommends refrigerating the contents as soon as possible. Our trial order contained 14 meal packs of the Chicken Chow-Wow recipe and the Flavorful Fresh Fish recipe.
The food was safely wrapped up between two large reusable gel ice packs and a thick insulating liner made of 100% recyclable PET. Everything was nice and cold inside but should be refrigerated as soon as possible.
The packaging also states that you should use or freeze the food packets within 8 days of receiving them.
There was a detailed information booklet, recommended servings brochure and feeding magnet inside. Also included with the order was a bag of chicken jerky, a flavor packet and a container of beef broth.
Fresh meals made with all-natural ingredients
All meals are pre-portioned
Two protein rich recipes for cats to choose from
Chicken or beef jerky treats available (made with USDA certified meats)
All ingredients and nutritional content is listed on website
If you don’t see the difference a fresh diet can make after 30 days of eating NomNomNow, they’ll buy your pet’s next diet (up to $40)
All packaging is recyclable
There are no fillers or grains, no preservatives or artificial flavors, and they only use the highest-quality, responsibly sourced meats. NomNomNow recipes are prepared in a human-grade kitchen that is 100% designed and dedicated to making fresh pet food.
There are two meal recipes that you can choose for your cat. The first is the Chicken Chow-Meow which is full of ingredients to keep your cat’s eyesight razor sharp for stalking.
The second is Flavorful Fish Feast and it is packed with tilapia and salmon to guarantee a softer and shinier fur coat for your cat.
The food NomNomNow prepares is cooked fresh in small batches, which means it isn’t processed like other cat foods. The food retains more vitamins, nutrients and proteins because it isn’t processed. Other benefits include:
More energy – NomNomNow is more digestible meaning the food is absorbed and used for energy.
Shinier coat, healthier skin, brighter eyes – The vitamins, minerals and nutrients in the formulas are known to help with a healthier coat, skin, and eyes.
Healthier immune system – This fresh food is rich in all-natural vitamins, such as A, C and zinc. These nutrients help your cat’s immune system stay strong and healthy.
Less waste – Since there are no fillers, there will be less poop. Every ingredient is made to give cats the nutrients they need so they can use more of the food.
Better hydration – Cats get most of their water intake from the foods they eat. If their diet lacks moisture, they usually won’t make it up by drinking more. These meals are moisture rich to ensure your cat stays hydrated.
Honestly, my kitties are not picky eaters. But I noticed right away they both really liked the food. As soon as I put the bowls down, they threw their faces in and there was a lot of warning growls going back and forth.
By the second feeding, I couldn’t get the food out of the package before one cat was crawling up my leg and the other was plotting to trip me.
Feedings have become a little aggressive, but that is probably a sign that both kitties really love this food. There was no difference in their reactions, whether I was feeding them the Chicken Chow-Meow or the Flavorful Fish Feast.
Free nutritional consultants for your pet available
Made fresh to order every week
Meals are pre-portioned and sealed in their own bags
Recipes are formulated by one of the country’s leading veterinary nutritionists
Free delivery just days after you order
Food is pricey
Only two recipes available for cats
Food needs to be refrigerated
How Much Does NomNomNow Cat Food Cost
According to We’re All About Cats NomNomNow cost around $2-$6 per day depending on the size of your cat and it’s eating habits.
For Cats that weight around 7-9 IBs, a weekly plan would cost around $4-4.5 per day, if you opt for fixed monthly delivery plan the cost could drop to around $2-$3 per day.
“After learning about some really disgusting things in even “high quality” pet food I knew I needed to make a change.”
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“NomNom makes me feel like I am doing right for my pet. Good nutrition means better health. Better health increases life expectancy. Good for Joy and good for me. Win – Win for everyone.”
“There was an offer through an earning site called Swagbucks. I have been hearing that a raw food diet is better for cats and for dogs as well, so I thought I’d give NomNomNow a try for my cat.”
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“She is about 11 years old and I’ve had her for a couple of years. She is a high strung kitty. She is a tuxedo kitty and she’s got a beautiful, thick fur coat. She’s a short hair and what I’ve noticed since she has started this diet is she has been much happier and her coat is very sleek and really lovely.
She is very adamant about getting her feedings twice a day like she is supposed to, and she gets them because I don’t wanna be on her wrong side, and it seems to be working very well for her. When I’m out of town, I have to leave people to supplement with a bit of dry food as well, but for the most part, she is completely on the NomNom diet.”
(Disclosure – Cat Mania was provided free samples for the purposes of this review of NomNomNow, which contains affiliate links. This means we may receive a small commission, at no additional cost to you, if you click a link and purchase something.)
Amy is the founder of Cat Mania and a life long cat lover. She also writes for various other pet related websites. She is passionate about helping pet parents create a healthy and happy lifestyle for their fur-babies.